


okay, the brit Royal Society for the Protection of Birds? Needs some help staying on message.
Check out the maps above. These were created, as the RSPB explains here, to demonstrate the "catastrophic impact (on the safety and habitat of endangered bird species) of the world's largest onshore wind farm," which is proposed for the Hebridean island of Lewis.
But how exactly these maps demonstrate that is beyond me. Take a closer look. What each one is, is an overlay of the proposed wind farm over a major UK city.
The unique maps show the current layout plans for the wind farm superimposed over same-scale maps of British cities. Shockingly, they reveal how the development would stretch north from Edinburgh city Zoo to beyond Methil on the other side of the Firth of Forth and west to Dunfermline; from Glasgow Central Station to East Kilbride in the south and Falkirk to the north east; and from Epsom Downs south of London to several miles north of the Thames flood barrier and east to Hampton court.
Okay. So? The wind farm is big. We knew that. That's what "world's largest onshore wind farm" means. It's big.
I get the feeling that some geeky, 21-year-old intern down Royal Society way, with a hard-on for GIS and a newly minted Photoshop expertise, made these one off day when no one knew what to do with her and all the silver-haired birdwatchers got all excited about the "branding" (or was it "marketing"?) possibilities.
What boggles my mind is not only that anyone thought that these maps would help ... anything, but that while they were formatting them for the web and writing press releases so the press could ... do stuff ... with this riveting information, it never occurred to them to superimpose the black turbine installation shape (which looks distressingly like a bird in flight), over a habitat map of the island of Lewis the RSPB must have stashed away somewhere. Or, if they don't (and shame on them if they don't. They have an extensive collection of online maps of bird reserves.) they could have cobbled one together from the excessive online bird migration atlases.
This is such a rich story, and one the RSPB would do much better to pick apart for the press, if they want to save some birdies. Because it's a difficult sell on two fronts:
1. It's ridiculous. Check out their estimation of the dangers the turbines offer to endangered species:
- 50 golden eagles lost due to collision with turbines
- 50 merlin lost due to collision
- 75 to 150 red throated divers lost due to collision
- Minimum of 314 pairs of dunlin lost of the Great British population due to habitat loss and displacement (we believe this figure is more likely to be 640 pairs)
- Minimum of 350 pairs of golden plover lost due to habitat loss and displacement (we believe 700 pairs in a worst case scenario)
I'm sorry, but even as I'm thinking what a shame this would be, I'm giggling at the grotesque image of kitten-sized predatory birds demonstrating what happens when shit hits the fan. Also, the birdy names are cutesy (as birdy names are wont to be) and hard to take seriously. I'd rather protest the shit-fanning of a "panther" or an "elephant" than a "corncrake" or a "whooper swan," especially if the latter come in pairs.
2. They're sending a few hundred ridiculous-sounding birdies up against one of the best technologies currently available to save us from oil addiction. It's spy vs. spy, environmental cause vs. environmental cause, only ... stopping the wind farm will only save a few hundred birdies too stupid not to fly into the blades of the fan, and going ahead with the wind farm will save ... well ... us. Bad message there.
If you think I'm being too harsh, well, I think the RSPB can be forgiven for flubbing the entrée into a brave new world: one in which "alternative energy sources" are becoming a necessity in the public mind. It will be a long time before fossil-fuel-free energy sources get associated with evil big business, and in the meantime, alternative energy installations---which all always take up a lot of space usually inhabited by something else---will come increasingly into conflict with ... well, pretty much every other environmental cause there is.
As such, wildlife organizations need to hit the ground running and start crafting a more complex message that they can get the public used to in stages. Remember, this is a public that still doesn't get why we need to save whales or pandas, other than that the former sings and the latter is cuddly. It's going to have an even harder time understanding why we should continue to emit greenhouse gases just to save a few barnacle geese.
And I'm all for using maps, just not pointless, nonsensical maps that demonstrate nothing. Once again, a map of the installation laid over the Hebridean habitat it is actually going to interfere with would speak a thousand words, and be ... um ... logical. Better yet, a map of existing wind farms that have already interfered with wildlife habitats---before and after maps showing concentrations of birds, perhaps---would speak ten thousand words or more. How about something like that?
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