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August 08, 2008

Paris Hilton Is Still Full Of It

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I don't know why everybody thinks this is so great. Probably because they're meant to think it's great.

Let's keep in mind that Paris did not write this herself. I have no proof of this, but come on. She probably didn't think it up, either. She's a brand, people. She has clothes, "music," and other stuff to sell, not to mention a chain of hotels whose image has undoubtedly benefited by her fame. Making herself seem cool and/or desirable is her job, and she has an army of people to help her do it.

She's been out of the headlines for a while now, which threatens her brand. So McCain, intentionally or not, did her a favor by giving her a--and I use this word advisedly--platform. She's a professional egomaniac. What did you expect?

So it depresses me that even the feminist blogosphere fell into line so quickly on this one. I don't think it's so much about Paris reading cue cards with four-syllable words on them, as it is about her successfully calling out John McCain. We're so ridiculously partisan at this point that we'll jump on any idiot's bandwagon who manages to get egg on McCain's face.

Come on, people, it's not that hard to get egg on McCain's face. He's the incompetent who put his wife up for a topless beauty contest.

You also gotta love how everyone is saying that she sounds intelligent. But her "energy policy" is a crock of shit. The problem with offshore drilling is that it won't hit our markets for years, and that it will never reach a volume that will fill even a fraction of our needs. Plus, it can't be done in an environmentally sound way, no matter how much Paris's daddy's business friends say it can.

I point this out because what she's doing here is taking no political position at all. She's promoting her brand which is, at bottom, a brand that thrives on people wondering just how stupid Paris is. She has to sound "intelligent" for the duration of the two-seconds' thought most people tend to give to public policy, but farther she does not need to go. So her handlers selected a position that will offend no one and please everyone, because it sounds neat and reasonable, for two seconds.

Characterizing this as "Paris fighting back" (as many bloggers have done) is absurd. What does she have to fight back against except loss of media attention? Her image as the most shallow and worthless human being on the planet is one she created for herself. And given the fact that this image is the essence of her brand, I suspect she created this image knowingly and willingly.

Crossposted at EnterBrainment.

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