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September 16, 2008

Nicknames

What my political opponents really need is a nickname, sorta like Perez Hilton and his relationship mashups. So McCain and Palin are now McSame and Failin'.

Or should it be McSame and Trailin'? As in the polls? What do you think?

And how do I get these out there?

So I just went to their website to see about grabbing an image for a little parodic action, and I noticed how hard it is to get INTO their website/s. There's a McCain adword, and a McCain/Palin adword at the top of Google results, and both take you directly to a donation site. You actually have to go down the first results page, PAST the google news results link, to get to McCain's infosite. And it STILL gives you a donation page first. Wow. What does that tell you?

Well, it tells me that McCain's constituents aren't interested in his purported "platform," that his campaign is much clearer on its need to fundraise, and maybe that McCain voters don't read.

Obama, on the other hand, doesn't have the top of the page adwords (as if his campaign site wouldn't be the top result anyway.) He has only one campaign site and the link takes you directly to a page where you can sign up (by giving your email and donating $15). Who are THEY targeting and what's THEIR strategy, I wonder. There's a very clear button at the bottom that lets you skip the sign up and go into the info-heavy website.

So they're serving the young, the unmoneyed, the wired, the social networkers, and the ones who will go to Obama's website for information, and who will go FIRST to Obama's website for information on Obama.

Fascinating, and scary.

Okay, McSame and Failin'. Pass it on.

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