there is nothing new under the sun if you're referring to broad categories like "art," "writing," "science," "religion," "technology," or even "maps." But web 2.0 isn't just refreshing old categories, nor merely combining them. Web 2.0 provides a synthesis of human functions and ways of thinking that creates new ways of thinking, and doing, that advance--and possibly even evolve--humanity.
This is nothing new to you, I'm sure (whether you agree or not), but I'm struck again by this thought each time I come across new evidence of it. The latest evidence is a project by two Pittsburgh artists to use Google Maps Street View to tweak local reality.
Google Maps Street View, for the five of you who don't already know, is the newish app at Google Maps that allows you to see an eye-level view of the street on a map, so long as that street has been photographed by the Special Google Van. As folks have discovered, the unannounced trips by the Google van have captured the unaware showing their undies, burgling houses, and maybe nose-picking. There was a brief, and silly, controversy, about which no more needs to be said.
So, when Pittsburgh artists Ben Kinsley and Robin Hewlett found out that their city was about to be
included in Street View, they contacted Google and arranged with a group of participants to stage scenes along the route of Sampsonia Way to be captured on Street View on the day the Van showed up. Apparently, it took several months to organize, although only one day to shoot. View the project site here.
I'm not willing to spend all day searching for info, but from what I can gather, Sampsonia Way appears to be a quaint, gentrified, arty part of town with a big gallery/museum, and a lot of nifty old houses. You can kind of tell when you move through the Alley (part of it is mostly an alley) using Street View.
The experience of seeing these fictional elements on Street View is what's new. First of all, moving down a street on Street View is itself a strange new thing. It's still a pretty awkward system. You'll get RSI from clicking and maneuvering, and you need to have very hi-speed to make it work at a reasonable pace. But if you get it all going, it's pretty cool. You can see about 270 degrees around the car (top and bottom) and 360 degrees on the front, sides and back.
Introducing fictional elements into this pulls from performance art and street theater ideas of interrupting the quotidian or rendering the mundane special. But public performance is performance introduced into public physical space, and public daily life. This is something else: Street View is a map, a mapping tool, that allows you to have the advantage of being in a physical space, participating in public daily life, without having to actually be there or participate.
So this "performance" is drilling down two layers into a completely different area. It takes this tool--that makes mapping feel like walking down a street--and introduces street theater into the mapping tool ... but not actually into the street. It both enhances and detracts from the illusion that you're having an experience walking down a street--detracts because it creates a sense of surreality.
It's also permanent, or semi-permanent. Street View is new so I don't know how long it will be before these images start to go out of date and need to be re-shot. But maps go out of date; that's just how it works. So this experience of surreality--the interruption of the mundane--isn't just a one-time experience. Every time you use this mapping tool for that area, you'll see this same interruption. The performance isn't time-based, as street performance is. It's not a special occasion that gives you to think about the nature of public life or whatever. It's something that's now encoded into the Street View experience of this street. It now IS the mundane.
It's such a cool idea that I can't imagine all the artists and wannabes won't be jumping on this. I expect a lot more of this in the future, and mo' bettah. (Frankly, these performances were mostly amateurish-looking, silly, or boring, the exceptions being a 3-D parade, and a knotted-sheet escape out a window.) No idea what kind of general effect these things will have, if any. I'm probably thinking too much. I mean, you really have to make an effort going down Sampsonia Way to find most of these art moments, and when people use Street View, they're probably not going to use it in this way.
At best it probably just raises the level of excitement at using these new tools: will there be an easter egg surprise?
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